Hyundai adds Eubanks Equipment to the Dealer Network in Oklahoma

NORCROSS, Ga. (Oct. 14, 2026) – HD Construction Equipment Hyundai North America announced the addition of Eubanks Equipment to its expanding dealer network. Based in Welch, Okla., the dealership will represent Hyundai’s full line of heavy equipment throughout northeastern Oklahoma.

Since its founding in 2008, Eubanks Equipment has been primarily an agricultural equipment dealership. Under the leadership of Craig and his father, Bob Eubanks, the company has grown from four employees and one location into a leading regional equipment supplier with nearly 40 employees across three full-service locations, including its newly opened facility in Claremore, Okla., near Tulsa. Eubanks will sell and service Hyundai construction equipment through its Welch and Claremore locations.

“Although Eubanks Equipment is well-established as an ag dealership, we see the addition of a respected brand of construction equipment like Hyundai as crucial to our growth and a strategy for balancing the seasonality of ag equipment sales,” said Craig Eubanks. ‘In addition to meeting the needs of our ag customers who use construction equipment, the relationship with Hyundai will greatly expand our universe of prospective customers.” 

Eubanks cited Hyundai’s strong reputation for high-quality, high-value construction equipment as key to the new relationship. “We did our homework – talked with many other equipment dealers and users across various industry segments. For us, Hyundai was the obvious choice,” Eubanks said. “We’ve brought in an experienced heavy equipment service manager, because we are committed to servicing what we sell. One of the partners in our business also has decades of experience in the construction equipment industry.”

In addition to Craig and Bob Eubanks, key management personnel include Bryan Abbott, operations manager, and Max Stephens, sales manager.

“Eubanks Equipment is a successful, family-owned dealership that has built a strong business through its focus on customer service and high-quality equipment,” said Sam Schneider, district sales manager, HD Construction Equipment Hyundai NA. “Hyundai is excited to partner with Eubanks in bringing the best construction equipment to their customers throughout northeastern Oklahoma.”

Photo above: Sam Schneider (left), district sales manager for HD Construction Equipment Hyundai North America, presents Hyundai dealer plaque to Craig Eubanks, co-owner, Eubanks Equipment, and (from left) Bryan Abbott, operations manager; Bob Eubanks, co-owner; and Max Stephens, sales manager. Also pictured is Brad Marcotte (right), Hyundai district service manager.