Johnson Tractor Joins Hyundai Dealer Network Serving West Central Wisconsin
Johnson Tractor has joined HD Hyundai Construction Equipment North America’s dealer network, serving customers in west central Wisconsin. Pictured from left to right are Matt Kuelz, director of Service, Mike Ross, director of Parts; Patrick Johnson, co-owner, Johnson Tractor; Ed Harseim, North Central district manager, HD Hyundai CE NA, and Todd Greene, Johnson Tractor store manager, La Crosse, Wis.
NORCROSS, Ga. (Apr. 7, 2025) – HD Hyundai Construction Equipment North America
today announced the addition to its dealer network of Johnson Tractor, Janesville, Wis.
Johnson Tractor will sell and service the full line of Hyundai construction equipment to customers in west central Wisconsin, including the La Crosse and Eau Claire areas. Johnson Tractor operates a branch office in La Crosse, from which it will offer Hyundai sales and service.
“Adding Hyundai construction equipment gives us and our customers a great local option for the wheel loaders and excavators that we previously did not offer,” said Patrick Johnson, wholegoods manager, Johnson Tractor. “West central Wisconsin is experiencing strong growth in construction, agriculture and municipal infrastructure, and Johnson Tractor is well positioned to meet the needs of this expanding market.”
Johnson Tractor grew out of Clinton Implement, an agricultural equipment dealership in Clinton, Wis. The company changed its name to Johnson Tractor when Ray Johnson and his son, Leo, acquired the dealership. The company moved its headquarters to Janesville in 1986 and grew steadily over the years in Illinois and Wisconsin. Today Johnson Tractor is led by CEO Eric Reuterskiold, and many members of the Johnson family continue to work for the dealership.
“Hyundai is pleased to add Johnson Tractor to our North American dealer roster,” said Ed Harseim, North Central district manager, HD Hyundai Construction Equipment North America. “In addition to its longstanding success as an ag equipment dealership, Johnson also is a trusted business partner among construction contractors and local government equipment users.”
About HD Hyundai Construction Equipment NA
HD Hyundai Construction Equipment North America offers a full line of crawler excavators, ranging from compact models to heavy excavators; wheeled excavators; wheel loaders; articulated dump trucks; skid steer and compact track loaders, crawler dozers, and hydraulic breakers. Hyundai offers sales, service, parts and rentals through the brand’s network of more than 100 dealerships operating from over 200 locations across the United States and Canada. Hyundai delivers regular product and service training to ensure dealer partners are equipped to provide top-caliber support to meet the growing business needs of Hyundai construction equipment customers. Learn more about HD Hyundai Construction Equipment NA’s products or dealership opportunities at na.hd-hyundaice.com or call 877-509-2254.