Start Date: January 28, 2024
End Date: February 2, 2024
Orange County Convention Center
Orlando, FL 32869
Start Date: February 18, 2024
End Date: February 24, 2024
Ernest N. Morial Convention Center
900 Convention Center Blvd
New Orleans, LA 70130
Start Date: March 25, 2024
End Date: March 27, 2024
Nashville Music City Center
201 Fifth Avenue South
Nashville, TN 37203
Start Date: April 15, 2024
End Date: April 18, 2024
Mandalay Bay Resort & Casino
3950 S Las Vegas Blvd
Las Vegas, NV 89119
Start Date: April 11, 2024
End Date: April 12, 2024
The International Centre
6900 Airport Rd
Mississauga, ON L4V 1E8
Canada
Start Date: May 7, 2024
End Date: May 9, 2024
Las Vegas Convention Center
West Hall
3150 Paradise Rd
Las Vegas, NV 89109
Start Date: June 25, 2024
End Date: June 28, 2024
David L. Lawrence Convention Center
1000 Fort Duquesne Blvd,
Pittsburgh, PA 15222
January 26, 2017 | Corporate News
Discover an edge you didn’t expect with the new Hyundai ad campaign for 2017
Hyundai recently debuted an all new ad campaign that is just slightly different from the norm – that’s an understatement. Over the last several months, McKee Wallwork + Company – an award-winning ad firm out of New Mexico – collaborated with Hyundai Construction Equipment Americas and its dealer network to find the one word that best describes the Hyundai brand, including the company, the products it sells, the dealers who sell it and the customers who use it. That word was “Underestimated.”
Dealer principals, salesmen, Hyundai employees, customers and many others all echoed one common underlying theme to the market research team – that Hyundai products and dealer network always seem to surprise end users with their high level of performance, quality, technology and support. Why is that a surprise? Many commented that Hyundai is the “next big thing” or an “up and comer.” Hyundai is like Rocky Balboa, before he was known as the Champ. Hyundai products defy initial customer perceptions. In a nutshell, Hyundai is “Underestimated.”
The first of several ads that McKee Wallwork + Company designed are not your typical heavy equipment or forklift ads. They don’t even show the equipment. What they do portray is an unexpected surprise and a clever underlying hint of an excavator or a forklift combined with the line “Discover an edge you didn’t expect.” The ads also feature a link to a Hyundai landing page – www.tomorrowsedgetoday.com – that further defines the Hyundai theme of being the underdog, the underestimated, the challenger. The site then directs users to either the construction equipment or the forklift sections of the all new Hyundai website.
“Our new, abstract ad concept is obviously a bit tongue and cheek, and it bucks the trend of the typical machine glamor-shot ad, found across all industry magazines. The goal is to grab the user’s attention, make them stop and ponder, read the tagline, and hopefully visit our website to find out what its all about.” said Corey Rogers, marketing manager at Hyundai Construction Equipment Americas.
Additional ads will come out throughout the year that will continue to focus more on defining the unique edge that Hyundai products provide their end users. This edge can be seen through enhanced performance, outstanding operator convenience, excellent serviceability and industry-leading safety features.
For more information about the Hyundai Edge, visit www.tomorrowsedgetoday.com
April 8, 2024 | Corporate News
Join us for NHES Apr. 11 – 12 in Mississauga HD Hyundai Construction Equipment North America is participating for the second time in the biennial National Heavy Equipment Show April 11 – 12, in Mississauga, Ont., Canada Experienced sales staff from some of our Ontario dealers will be on hand, along with HD Hyundai’s Canadian […]
April 1, 2024 | Corporate News
HD Hyundai Construction Equipment North America is excited to be attending the Waste Expo, the world’s #1 expo for waste management, this year again in Las Vegas, May 7th-9th, where thousands of colleagues meet to buy, sell and gather intel on the latest products and services for the solid waste industry. The HL960AHDXT wheel loader […]